By offering Vulcan an efficient and valuable product, Vulcan can spread the word to industry professionals about the new CMI metal pads and the associated benefits. That is the case because people are not very educated about the curled metal cushion pad technology.
The successful development of the new product is especially important to CMI because the firm is facing possible financial difficulties caused by slumping sales figures.
That is a huge part of the part of the case when they say that this product can double their sales. Normally, people use hardwood as cushion pads, and then changed to asbestos pads. It sums up the total cost of the inure production process and then adds a portion of it as profit.
Professor McCormack and other contractors are giving positive reviews of the product. As purchase influencers that hold a large sway in the market. The engineering contractors can be very helpful unless the product has already proved its performance.
The curled metal pads lasted longer then asbestos pads and were easier to change. Despite the sales potential of the new product, Simpson is uncertain how he should market the pads in order to reach potential influencers and customers.
Weaknesses Inferred from the case, Cumberland is not very confident of their current holding of 80 percent of the Slip-Seal market. Determining the economic value will help CMI institute an optimal pricing strategy.
Additionally, the health dangers associated with using asbestos pads is a growing concern, making CMI pads that much more attractive. Competition We do not have any direct competition because our product is like any other right now but it mostly comes from the current two products that are being used as cushion pads which are hardwood and asbestos.
In other word, it evaluated how much the customers would like to pay for this product. This lead to the company growing very rapidly in the mid- s. Estimating the price range will help CMI develop an effective pricing and marketing strategy.
There are 2 types of pricing that show and which we need to chose from. How large is the market for curled metal pads? This works out to be saying that 1 CMI is equal to asbestos pads.
Although not direct purchasers, there are six influences identified that deal in the purchasing decisions for people who are going to buy.Cumberland Metals Industries developed a new type of cushion pad for pile drivers made of curled metal.
The inch “Cumber-Coil” was tested by two different companies on two different projects and was found to far exceed the performance of the existing market-dominant product, the asbestos.
Cumberland Metals Case 1 We recommend Cumberland Metal Industries capitalize on their evolving position as a leader in the curled metal industry and effectively launch their new curled metal cushion pads to be positioned as the “new industry standard” in the pile driving market.
Black & Decker HBR Case Study Analysis. BlueFin Labs Case Analysis. Curled. Case Analysis – Cumberland. About Cumberland Metal Industries (CMI) is one of the largest manufacturers of curled metal determine a method for pricing and ultimately a price for the new metal pads. Secondly, Cumberland must decide which market they should 3/5(2).
Cumberland Metals Case Study Company Overview In less then 20 years, Cumberland Metal Industries has grown from $, thousand dollars in sales to $ million dollars in sales. It started as being a company that sells highly technical products, as the finished product, then it transitioned to.
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In less then 20 years, Cumberland Metal Industries has grown from $, thousand dollars in sales to $ million dollars in sales. It started as being a company that sells highly technical products, as the finished product, then it transitioned to selling products that were used as work in.Download